Radio Station Technology -Enhancing Your Station's Value by Investing In The Future Of Your Station

Whether your decision is to replace analog transmitters with new analog transmitters or whether you are ready for the move to new digital broadcast technology the important point is that investing in broadcast technology for your station is an investment in, not only the station engineering infrastructure, but also in your staff, your listeners, your advertisers, your community and yourself. A unique dynamic happens when a radio station owner chooses to invest in new gear. Everyone is energized. This is because the acquisition of new technology at the station is an affirmation and a confirmation to everyone from the Chief Engineer to your oldest advertiser that you and your station are "in the game", and fully committed to deliver the best quality production and signal possible.

The broadcast technology companies who are leading the new technology evolution in Radio, such as Harris at www.broadcast.harris.com/radio, Google Radio Automation at, www.google.com/radioautomation and Ibiquity, at www.ibiquity.com are all helping broadcasters position their stations for maximum success. Their leading edge technologies help broadcasters create new, efficient and profitable operations, attract new advertisers and expand the "reach" and listener base of the station.

When radio stations explore the new technologies and realize that "spread the cost" solutions are available that make the cost of new equipment and systems easily affordable the decision to invest in technology is cost justified. For instance a combination of new transmitter, Google Automation and Ibiquity license may total $100,000 (or less) but the monthly cost to own such an enhanced system may be less than $1800 a month. Broken down further that results in a daily cost of $60 a day or the equivalent of one advertising spot. Broadcasters reflecting on the promise of digital technology recognize the value of upgrading broadcast technology that is both cost and cash flow justified and which enhances the stations overall value.