Friday, July 10, 2009

LEVERAGING OUTSIDE CAPITAL IN A DOWN ECONOMY


In the current economy and for the foreseeable future many firms have resolved to retain cash, preserve capital and minimize budget spending. These same organizations also find it imperative to limit use of bank lines for operations and working capital. At the same time some broadcast, media or entertainment equipment or technology must be replaced or acquired in order to sustain or even build the commercial enterprise, municipal agency or non-profit organization. Most companies, city, state or county governments or non-profit organizations, that historically paid cash for capital equipment and systems technology projects, are now embracing the alternative of short-term financing ( 12 to 60 months ) as a means to spread the cost of equipment and technology to match costs ( in the form of a monthly payment ) to the timing of budgets, revenues and cash flow. Hoarding cash may be a preservation and survival strategy yet the need to integrate new technology to sustain the business may be just as important. Financing is the tool that allows retention of capital, preservation of bank lines and outside funding for capital projects.